Monday, February 24, 2020

Motorola V3688 - the world's smallest and lightest phone...




Motorola V3688

In addition to the features mentioned previously, the Motorola V3688 phone gave you these distinctive advantages.  

The V3688 had the following specifications:







Display features:

  • Adjustable contrast
  • Optimax high contrast display
  • Illuminated graphic
  • LCD (up to 5 lines of text plus icons) 
  • Display icons
  • Battery meter 
  • Home zone
  • Offhook 
  • Ringing alert on
  • Roaming indicator
  • Signal strength indicator
  • Text message waiting
  • Voice message waiting indicator 
  • Dedicated Control Buttons
  • Mute button
  • Smart button
  • Volume keys 
  • Selected Languages
  • Automatic selection determined by separately available SIM card
  • European  Eastern/Western 
  • Alert types
  • 11 different ringer tones
  • VibraCall alert
  • Visual alert 
  • Postscripting
  • Short cut number entry system 
  • Keypad
  • Enhanced tactile feel
  • Illuminated 
  • Personalised menu list 
  • Personalised Quick Access List 
  • Telephone Directories 
  • Phone based directories:
  • 100 name/number phone book
  • Last 10 calls made
  • Last 10 calls received/missed 
  • SIM Card (separately available) based directories:
  • Fixed dialling list (up to 40 names and numbers)
  • Phone book (up to 255 names/ numbers)
  • Service dialling list 
  • Call control: 
  • Abbreviated Dialling 
  • Speed dialling 
  • Turbo Dial keys 
  • Automatic Redial On Busy 
  • Call Barring 
  • Call Cost Control 
  • Advice of charge
  • Programmable audible call timers
  • Display call timers or charge meters 
  • Call Diverting 
  • Call Transfer 
  • Call Waiting 
  • Calling Line Identification (name displayed if user programs name in phone book) 
  • Conference Calling 
  • Hold Call 
  • International Access Key Sequence 
  • Key Answer Only 
  • Missed Call Indicator 
  • Mute Call  

  • User Call Rejection         



Network related:

  • Battery Saving Mode (DTX)
  • DualBand GSM 900/1800 (automatic band selection in dualband networks and international roaming where roaming agreements exist)
    Service Selection 
  • Voice encryption with A5/2 Algorithm
  • Service Selection
  • Automatic Change Preferred network list
  • Display All Networks
  • Manual  SIM Application Toolkit (Class 2) support
  • Tricoder Capable EFR, HR, FR
  • Nonvoice features 
  • Data
    Up to 14400 bps standard operation
    Up to 56000 bps with V.42 bis compression
    Direct RS232 PC connection with separately available Motorola Smart CELLect™ modem 
  • Fax
    Alternate between fax and voice (TS61)
    Overflow Indication
    Text Messaging
    Cell broadcast
    Delete all messages
    Phone book access
    Receive short messages
    Send short messages
    Short message reply 


Security Features: 

Phone Lock (Manual/ Automatic)
Restrict Access to Phone Directories


Date launched: 1998/1999
Network: GSM 900Mhz/1800Mhz
Form: Flip-phone
Size: 43(w)x82(h)x26(d) mm
Weight: 83g
Cost new: £299 in UK
Can you use it today: Yes


Competition for the smallest and lightest phone was hot at the end of the last century. Motorola's flagship StarTAC phone, which had originally sold for £1400, was looking decidedly dated alongside newer phones from Nokia. Motorola needed another attention grabbing phone. The v3688 once again won the title of the world's smallest and lightest phone from Motorola thanks to its less then 90g weight and only 25(26)mm tickness.

Unlike, the StarTAC, the v3688 was aimed not at the very top of the market, but at 20-35 year olds with busy social lives. It was all about staying in touch.

Motorola launched a new high status business phone, the tri-band Timeport later in the year, separating their cutting edge fashion and business phones.

Motorola chose PR firm 'Firefly' to bring the v3688 to market in the UK. Like Nokia had done in the past, they launched it at London Fashion Week. 

The campaign was successful and V-series phones carried significant kudos at this time. Motorola marketed a whole range of clamshell phones based on this original design.


Good luck,

Petr

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